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Sport brands, in-house marketing and social media engagement
Some brands want to manage their own voice on social media. Therefore, it may come as no surprise that sports firms such as Nike, are thought to be bringing their social media marketing in-house. In...
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#rockupinred part two
In last Friday’s blog post, we looked at how the British Heart Foundation’s Rock Up In Red campaign had been received so far on social on the day of the campaign. People had been tweeting, posting...
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Integrating niche networks into your social strategy
Christian Arno from Social Media Today has said: ‘The world of social media might be crowded, but that’s certainly not stopping new players entering the market.’ These days, businesses are integrating...
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What gets the conversation flowing on social for water companies in the UK?
In the UK, everyday life can often come to a standstill in an instant. Water providers are just one of many utility companies that people rely on day in, day out. So when something out of the ordinary...
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Virgin Media’s billing mishap goes viral on Facebook
Picture this… you’ve just lost a member of your family and you’re grieving. The last thing you need is insensitivity from one of your service providers. This is exactly what happened recently to one...
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Poor Customer Service Costs UK Businesses £12 Billion Every Year
Businesses put so much effort into attracting new customers that they often neglect their existing ones. The impact of this is highlighted in new research which estimates that UK businesses lose £12...
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How to use social media to gain sales leads
Businesses are always striving to find new ways to generate new business and sales leads. One of the most talked about methods at the moment is via social media. However, this must be done with careful...
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